Click Fraud

If you AdWords or AdSense you must have heard about an emerging practice in the underground world of computer-called "click fraud". But what exactly is click fraud and how is it?

Now AdSense uses a payment mechanism that awards a certain amount of money to a publisher (someone who holds an AdSense banner on their side) each time a person clicks on those banners. So click fraud is an attempt to have people click the ads simply that they deserve a greater income.....

There are people with large sites for the sole purpose of generating revenue through fraudulent Google AdSense program. These users will reach an incredible number of clicks through many methods, some complex and challenging and some rudimentary and simple.

One of the most complex is through the use of so-called "hitbots". These are automated programs that emulate clicking the link in our banner (there are some who actually click on the banner also).

Google AdSense system is not perfect, and almost everyone can overcome the details of the protection mechanism, ironically, by simply a Google search.

Another, more rudimentary method is to hire a lot of people in a poor country, click on the links on your site. This means these people will actually sit all day and just click links, you can earn a fortune. They come from very poor countries like India, and they are willing to do for only $ 0.50 per hour.

Of course, there is a problem with this mechanism. Once Google receives a large number of clicks from a single address, the address and the location that had the AdSense banner will be banned, and the illicit conduct could even sued the fraudsters.

To prevent this, many people use a large number of proxy servers for the purpose of the button. This is basically Trojans, is located on computers around the world (though mostly in the U.S.). What's even more discouraging is that this appears clicks come from an existing computer fraud, these are really difficult to recognize.

And do not think that this happens only in isolated cases. It is a high level of illegal activity in this area.

In fact, there is so much that if search engine companies do not increase their security programs such as AdSense, such criminal behaviour could be even more damaging.

Google has a very strict policy regarding click fraud, and it has sued the employment of such techniques in the past. But while the search engine giant is trying its best to minimize the risk of click fraud there is certainly room for a lot of improvements.

It is estimated that more than 20% of clicks, followed by a link AdSense are only done to make money from the person pays for the ad. Some people believe that the number of fraudulent clicks are even twice as large.

There are many more systems you to fraud, such as groups of AdSense publishers Click each other's links (the so-called "click rings", or spamming people, so that these links.

Although Google still keeps you on fraud on a leash, the phenomenon is certainly raising concerns about the AdWords advertisers, but despite this advertising with Google AdSense even more profitable for the advertisers, in contrast to conventional systems untargeted advertising.

There are some means to protect against such plans, and all advertisers should be proficient enough to employ. Many advertisers to avoid select the content network all together, for fear of click fraud.

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